Celebrating 40 years of Big Play

For more than 40 years we’ve been putting our substantial expertise into designing and creating durable and dynamic children’s products and we believe that imaginative play is a great way to foster a child’s development - play really is a child’s work. By providing safe, durable and interactive toys, our products help kids grow mentally, emotionally and physically through play. 

The Little Tikes range includes an extensive variety of products. As well as our iconic red and yellow Cozy Coupe® car, whose enduring appeal has captivated children for nearly 30 years, the Little Tikes brand is equally well known for its hugely popular playhouses, activity centres and outdoor play toys. Inspired by the importance of pre-school development, our bright, engaging and educational infant toys and musical toys provide an excellent learning platform, while our interactive role play toys such as the Cook ‘n Grow Kitchen and Gas ‘n Go Mower inspire captivating and imaginative play. The range continues with popular sports toys, a wide selection of ride-on toys, a variety creative arts products and children’s furniture products. 


Significantly, our products are made to last using manufacturing techniques that ensure quality and durability. While many of our products are built from colourful and hard wearing plastic materials, our range also includes a number of exceptional wooden products, like the Cookin’ Creations Premium Wood Kitchen and the versatile Richmond Treehouse Play System.

As we celebrate 40 years, our wish remains to continue providing playful, engaging and essential toys and products for generations to come.


Visit us at Tikes Town this summer

Experience the diverse range of Little Tikes products at our very special road show! During the summer months, Tikes Town will hit the road, visiting a number of events around the country, providing children with a unique opportunity to explore and play with a huge selection of Little Tikes toys. Watch this space for dates and a list of venues!