Introducing Little Baby Bum: Let the music play on

We’re excited to launch a new range of sensory, interactive toys based on the much-loved YouTube series, Little Baby Bum! Here, we explain all about the brand and its beautifully-coloured animations and discuss why music plays such an important role in our little ones’ childhood.



Little Tikes has teamed up with Little Baby Bum – home to the world’s most loved nursery rhymes – to produce a range of toys based on the popular characters and songs!


Little Baby Bum is a hugely popular channel on YouTube and hosts a much-loved collection of educational, animated songs, including popular nursery rhymes and other imagination-prompting tunes. Little Baby Bum videos have had 35 billion views on YouTube alone – they’re also available on popular streaming platforms like Amazon Prime Video and Netflix. And now we’ve created a gorgeous range of toys that feature the delightful music and characters from the world of Little Baby Bum!


Designed for babies of six months and above right through to children of pre-school age, the range is a feast for their senses! Little Baby Bum characters Twinkle the Star, Baa Baa the Sheep and Buster the Bus all feature in a collection based on classic nursery rhymes, including Twinkle Twinkle Little Star, Wheels on the Bus and Old MacDonald Had a Farm. Are you ready to meet the toys?


Twinkle the Star Plush


Wheels on the Bus Scoot


Discover exciting toys, including Wiggling Wheels on the Bus and Twinkle the Star Plush, which all provide a sensory experience and introduce little ones to music, rhythm and rhyme.


The magic of music

Whether your little one is a Little Baby Bum fanatic or yet to be introduced to the series’ wonderful characters, this new range is ideal for sparking an interest in music and helping them develop lifelong skills. Music has been found to strengthen cognitive and sensory development in babies and toddlers. Even before birth, while in the womb, the effect music has on babies is astounding. Early exposure to music helps lay the foundations needed for learning. When they reach six months old, it can begin to help build their creativity, language skills and emotional intelligence – as well as all-round confidence and self-esteem. That’s why we’re always singing and coo-ing to them!


Coming soon

The Little Baby Bum range encourages your child to clap along, move around to familiar nursery rhymes and develop their fine and gross motor skills. And you can sing along too! Each of the toys encourages parent and baby engagement and your little one will thrive when they see how involved you are in activities! Watch this space, as the range is coming soon. In the meantime, catch up with all the fabulous characters of Little Baby Bum…



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Sign up to our email list! Meanwhile, discover more about the range of Little Baby Bum toys or head over to YouTube to view the full playlist of Little Baby Bum videos.


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